Marketing MCQs Marketing MCQs 1 / 20 1. The term "Marketing" refers to? A. Promotion of the product B. Focusing on sales and profit C. Strategizing and implementing the organization process D.Set of activities to deliver customer value and satisfaction 2 / 20 2. Â ____ is the key term in AMA's definition of marketing? A. Sales B. Promotion C. Value D. Profit 3 / 20 3. Why must the marketers monitor the competitor's activities? A. The competitor may destroy the organization B. The competitor may threaten the monopoly position of the company C. New offerings of a competitor may need alterations in one or more components of the company's marketing mix D. The competitor may be violating the law to gain an advantage 4 / 20 4. To achieve market expansion a company must? A. Use distribution channels more effectively B. Use advertising campaigns more effectively C. Price their products more strategically D. All of the above 5 / 20 5. In the service industry how many Ps comprise the marketing mix? A. 4 Ps B. 7 Ps C. 10 Ps D. 8 Ps 6 / 20 6. Which of the following describes "diversification"? A. New products in new markets B. New products in existing markets C. Existing products in an existing market D. Existing products in new markets 7 / 20 7. Which traits are desired of marketers today? A. Only creativity B. Only critical thinking C. Both creativity and critical thinking D. Neither creativity nor critical thinking 8 / 20 8. Achieving strategic marketing objectives using marketing plans and strategies is called? A. Target achievement B. Marketing implementation C. Market penetration D. Goal setting 9 / 20 9. Using a successful brand name to launch a new product in a different category is called? A. Line extension B. Brand expansion C. Brand extension D. Branding 10 / 20 10. Â The marketer focuses on product awareness, trial, and expansion in this stage of the product life cycle? A. Growth Stage B. Decline Stage C. Maturity stage D. Introduction stage 11 / 20 11. The major objective of any marketing activity is to? A. Sell B. Promote C. Create D. Increase awareness 12 / 20 12. When a firm believes that competitive edge depends purely on its ability to innovate, it is following? A. Competitive model B. Conventional model C. Out-of-the-box thinking D. None of the above 13 / 20 13. Which of the following is important for the success of a differentiated product with unique customer benefits? A. Early recognition of the need B. Large scale promotion C. Product superiority D. Detailed analysis 14 / 20 14. Choose the correct sequence of activities for brand building? A. Selecting brand elements > Leveraging secondary associations > Developing a marketing program B. Developing marketing program > Selecting brand elements > Leveraging secondary associations C. Leveraging secondary associations > Developing marketing program > Selecting brand elements D. Selecting brand elements > Developing marketing program > Leveraging secondary associations 15 / 20 15. Which marketing channel makes the products available to end users without intermediaries? A. Indirect channel B. Direct channel C. Dynamic channel D. Flexible channel 16 / 20 16. One company adjusts its marketing budget by observing another company's budget. This process is called? A. Objective and task method B. Competitor analysis C. Competitive parity method D. Affordable budget allocation 17 / 20 17. At which stage of the product cycle is the profit typically negative? A. Decline stage B. Growth stage C. Maturity stage D. Growth stage 18 / 20 18. Which of the following facts defines the break-even point? A. Total revenue is less than the total cost B. Total revenue is the same as the total cost C. Total profit is more than the total cost D. The total cost is less than the total cost 19 / 20 19. Â The expenses paid to workers for overtime are considered as? A. Fixed cost B. Variable cost C. Dependent cost D. Total cost 20 / 20 20. During the societal marketing period what was firms' main concern for marketing? A. Producing high-quality products B. Social and ethical concerns in marketing C. Achieving sales target D. Understanding consumer insights Your score isThe average score is 0% 0% Restart quiz