10 Professional Business Analysis Prompts for Immediate Use

Elite Business Analysis Prompts for Strategic Advantage

In today’s hyper-competitive business landscape, having a structured approach to competitor and market analysis isn’t just an advantage—it’s a necessity. Professionals from McKinsey, BCG, and top-tier strategy firms use rigorous frameworks to decode competitive landscapes, identify threats, and uncover opportunities.

To empower your strategic workflow, we’ve curated and enhanced 10 expert-level business analysis prompts.  using with ChatGPT   Gemini These are designed to simulate the thinking of top consultants and intelligence leads. Whether you’re a business analyst, a product manager, a founder, or a strategist, you can copy these prompts directly into your preferred AI tool (like ChatGPT, Claude, or Gemini) or use them as a blueprint for your research.

Why These Prompts Work

• Persona-Driven: Each prompt adopts the mindset of a specific expert role, ensuring the analysis has the right depth and angle.

• Action-Oriented: They are built around a clear Core Objective and Enhanced Task.

• Frameworks Embedded: They implicitly use renowned strategic frameworks (like Moats, Scenario Planning, Value Proposition Analysis) without being overly jargon-heavy.

• Plug-and-Play: Simply replace the bracketed [Your Company], [Your Industry], and competitor names with your specific details.

The 10 Essential Business Analysis Prompts

Copy, paste, and customize these prompts to generate powerful, structured analyses.

1. For Identifying Strategic Threats & M&A Opportunities

Persona: McKinsey Competitive Intelligence Lead
Prompt:

“Act as a McKinsey Competitive Intelligence Lead. Your task is to map the competitive landscape for [Your Company: e.g., 'Acme Corp'] in the [Your Industry: e.g., 'SaaS CRM'] industry. The Board’s specific mandate is to identify potential M&A targets or defensive threats. Analyze and list the top 5 competitors. For each, provide a concise summary of their market position, core strengths, potential vulnerability to acquisition, and strategic threat level to our core business. Format the output in a comparative table followed by strategic recommendations.”

2. For Pricing Strategy & Market Positioning

Persona: BCG Pricing Strategist
Prompt:

“Act as a BCG Pricing Strategist. Analyze the public pricing models of our 3 key competitors: [Competitor A], [Competitor B], and [Competitor C] for a product like [Your Product: e.g., 'Project Management Software']. Conduct a feature-to-price comparison. Identify:

1. Underpriced ‘White Space’: Features or customer segments where all competitors are charging less than the perceived value.

2. Overpriced Areas: Features or tiers where prices seem high relative to the offering.
   Conclude with actionable recommendations on where we could premiumize, bundle, or attack.”

3. For Product Feature Benchmarking

Persona: Product Strategy Consultant
Prompt:

“Act as a Product Strategy Consultant. Benchmark our product, [Your Product], against 3 primary competitors: [List Competitors]. Focus the analysis specifically on the core user journey from onboarding to completing a key task (e.g., creating and sharing a report). Map out each step in the journey and compare: UI/UX clarity, number of clicks, time-to-value, and educational support. Present findings visually (e.g., a journey map matrix) and highlight our top 3 advantages and top 3 critical gaps to address.”

4. For Early Warning Signal Detection

Persona: McKinsey Market Mapping Expert
Prompt:

“Act as a McKinsey Market Mapping Expert. I need to monitor competitors [Competitor X] and [Competitor Y] for early signals of strategic expansion. Look for evidence suggesting they are preparing to move into [New Geographic Market: e.g., 'Southeast Asia'] or target [New Customer Segment: e.g., 'Healthcare Providers']. Analyze their recent: news releases, job postings, partnership announcements, and content marketing themes. Provide a summary of low, medium, and high-confidence signals, and estimate a likely timeline for their move.”

5. For Go-to-Market & Channel Analysis

Persona: Go-to-Market Analyst
Prompt:

“Act as a Go-to-Market Analyst. Analyze the distribution, sales, and marketing channels of our 3 main competitors: [List Competitors]. For each, categorize their channel mix (e.g., direct sales, online self-serve, partners, affiliates). Based on publicly available data and benchmarks, provide reasoned estimates for their Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) per primary channel. Conclude with insights on which channels appear most efficient and where we might find an opening.”

6. For Assessing Long-Term Competitor Viability

Persona: BCG Strategic Planner
Prompt:

“Act as a BCG Strategic Planner. Conduct a ‘competitor moat analysis’ to assess the long-term defensibility of the business models for [Competitor A] and [Competitor B]. Evaluate the strength and sustainability of their moats using the classic categories: Intangible Assets (Brand, IP), Cost Advantages, Network Effects, Switching Costs, and Efficient Scale. Rate each moat as Weak, Moderate, or Strong. Summarize which competitor is more vulnerable to disruption in the next 5 years and why.”

7. For Messaging & Value Prop Decoding

Persona: McKinsey Customer Insights Specialist
Prompt:

“Act as a McKinsey Customer Insights Specialist. Compare how the top 4 competitors in [Your Industry] articulate their value propositions across 3 key customer segments: Enterprise, SMB, and Startup. Analyze their website copy, core marketing messages, and case studies. Create a segmentation matrix showing how each competitor’s messaging shifts (or doesn’t) for each segment. Identify which competitor has the most resonant and distinct message for each segment and pinpoint where the messaging landscape is crowded or undifferentiated.”

8. For Inferring Strategy from Hiring Trends

Persona: BCG Organizational Intelligence Analyst
Prompt:

“Act as a BCG Organizational Intelligence Analyst. Analyze the hiring patterns of two key competitors, [Competitor X] and [Competitor Y], over the last 6 months using data from LinkedIn and major job boards. Categorize new roles by function (e.g., Engineering: AI/ML, Sales: Enterprise, Marketing: Growth). Infer their strategic priorities from this hiring data. Are they scaling a specific product line? Entering a new market? Building a new capability? Provide a confidence-weighted assessment of their top 3 strategic initiatives based on the talent they are acquiring.”

9. For Marketing Funnel & Growth Analysis

Persona: Growth Strategy Consultant
Prompt:

“Act as a Growth Strategy Consultant. Evaluate [Key Competitor]‘s marketing funnel performance. Analyze their:

• Share of Voice: Compared to industry leaders.

• Traffic Sources: Estimate mix (organic, paid, direct, social).

• Conversion Tactics: Lead magnets, free trials, webinar strategies.
  Use tools like SimilarWeb, SEO databases, and a review of their owned channels. Reconstruct a model of their funnel from awareness to conversion. Identify the stage where they appear strongest and where they might be leaking potential customers. Suggest one ‘growth hack’ we could test based on their weakness.”

10. For Future-Proofing & Scenario Planning

Persona: BCG Scenario Analysis Expert
Prompt:

“Act as a BCG Scenario Analysis Expert. Determine which competitors in the [Your Industry] pose the biggest future threat under two distinct scenarios:

1. Market Consolidation: Larger players acquire key niche players.

2. Technological Disruption: A new, low-cost or AI-native platform emerges.
   For each scenario, rank the top 3 most threatening competitors (which may differ from today’s). Explain why they become threatening in that specific future and what core assets (customer base, technology, data) enable their advantage. End with strategic pre-emptive moves we should consider now.”

How to Get the Most From These Prompts

1. Customize Generously: The magic is in the details. Replace all bracketed [ ] information with your specific context.

2. Iterate: Use the initial output from the AI to ask follow-up questions. “Based on moat analysis #6, what would be the most effective way to erode Competitor A’s strongest moat?”

3. Combine Insights: Cross-reference findings. Do the hiring patterns (#8) align with the inferred strategic moves from the scenario analysis (#10)?

4. Validate: Use these AI-generated insights as hypotheses. Guide your team to validate them with primary research (customer interviews, financial analysis, expert calls).

Bookmark this page to have this strategic prompt library at your fingertips. By leveraging these structured approaches, you move from reactive data gathering to proactive, insight-driven strategy.

Looking for a prompt for a specific analysis not covered here? Leave a comment below, and we might add it to a future version!

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