20 Business Model & Revenue Prompts McKinsey/BCG
The Complete Business Model & Revenue Strategy Toolkit: 20 Expert Prompts for Sustainable Growth
Is your business model future-proof? With 75% of S&P 500 companies projected to be replaced by 2027 due to business model disruption, and 68% of revenue leaders citing pricing as their biggest growth lever, having a robust approach to business model design and revenue optimization isn’t optional—it’s existential.
In this comprehensive guide, we’re sharing 20 battle-tested business model and revenue strategy prompts that transform abstract financial concepts into actionable growth plans. These McKinsey and BCG-style frameworks help you analyze unit economics, optimize monetization, innovate revenue streams, and build sustainable business architectures.
Why This Revenue Strategy Toolkit Works
Each prompt solves specific business model challenges:
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Revenue Plateaus → Growth Pathways
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Pricing Guesswork → Data-Driven Monetization
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One-Stream Dependency → Diversified Revenue
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Complex Economics → Clear Unit Models
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Static Models → Adaptive Architectures
Quick Implementation: Copy any prompt, customize [Your Company] details, and run in ChatGPT/Claude for instant expert analysis. Save 20+ hours per strategic review.
PART 1: MONETIZATION & BUSINESS MODEL ANALYSIS (10 Prompts)
1. Subscription Model Transition Feasibility
Persona: BCG Monetization Expert
Core Innovation: Comprehensive transition assessment framework
"Act as a BCG Monetization Expert. Evaluate the feasibility of transitioning [Your Company]'s [Current Product/Service] from a [Current Model: e.g., perpetual license/transactional] to a recurring subscription model. FEASIBILITY ASSESSMENT MATRIX: CUSTOMER IMPACT (Score 1-10): - Willingness to Pay: [Customer interviews/surveys] - Value Perception Shift: [From ownership → access] - Competitive Pressure: [What competitors offer] - Migration Resistance: [Expected pushback] FINANCIAL IMPACT (Score 1-10): - Cash Flow Transformation: [Upfront → recurring] - Customer Lifetime Value: [Projected LTV change] - Revenue Recognition: [Accounting implications] - Investment Required: [Transition costs] OPERATIONAL IMPACT (Score 1-10): - Systems & Billing: [Tech stack changes] - Customer Success: [Ongoing support needs] - Sales Compensation: [Commission structure shift] - Churn Management: [New capabilities needed] OVERALL FEASIBILITY SCORE: ___/30 Go/No-Go Recommendation: [Based on score thresholds] 6-PHASE TRANSITION ROADMAP: Phase 1 (30 days): Pilot with 5% of customers Phase 2 (60 days): Refine based on feedback Phase 3 (90 days): Develop migration incentives Phase 4 (120 days): Launch opt-in program Phase 5 (180 days): Sunset old model for new customers Phase 6 (365 days): Complete migration RISK MITIGATION: [Top 3 risks with contingency plans]"
2. Revenue Stream Innovation Audit
Persona: McKinsey Revenue Strategy Analyst
Core Innovation: Systematic revenue diversification framework
"Act as a McKinsey Revenue Strategy Analyst. Conduct a comprehensive revenue stream audit for [Your Company]. EXISTING REVENUE STREAM MATRIX: Stream 1: [Current Revenue Source] - Contribution Margin: [%] - Growth Rate: [YoY %] - Scalability: [High/Med/Low] - Strategic Importance: [Core/Adjacent/Non-core] Stream 2: [Another Source] - Margin | Growth | Scalability | Importance Stream 3: [Another Source] - Margin | Growth | Scalability | Importance REVENUE CONCENTRATION RISK: - % from Top Stream: [Number] - Diversification Score: [1-10] - Vulnerability: [External threats to main stream] NEW REVENUE STREAM PROPOSALS: PROPOSAL 1: [Innovative Stream Name] - TAM/SAM/SOM: [$ Total / $ Serviceable / $ Obtainable] - Value Proposition: [Customer problem solved] - Implementation Effort: [High/Med/Low] - Year 1 Potential: [$ revenue projection] - Synergy with Core: [How it complements existing] PROPOSAL 2: [Another Innovative Stream] - TAM/SAM/SOM | Value Prop | Effort | Projection | Synergy PRIORITIZATION MATRIX: [Plot streams on Effort vs. Impact grid] RECOMMENDATION: [Which to pursue first with rationale]"
3. Unit Economics Deep Dive
Persona: Financial Modeling Specialist
Core Innovation: Comprehensive unit economics dashboard
"Act as a Financial Modeling Specialist. Conduct a unit economics deep dive for [Your Company]'s core product: [Product Name]. UNIT ECONOMICS DASHBOARD: CUSTOMER ACQUISITION COST (CAC): - Marketing CAC: [$ per customer] - Sales CAC: [$ per customer] - Total CAC: [$ weighted average] - Payback Period: [Months to recover CAC] CUSTOMER LIFETIME VALUE (LTV): - Average Revenue Per User (ARPU): [$ per month] - Gross Margin: [%] - Customer Lifetime: [Months] - LTV: [$ total] - LTV:CAC Ratio: [Current ratio] KEY DRIVER SENSITIVITY ANALYSIS: "If we improve [Metric] by [X%], LTV:CAC changes by [Y%]:" 1. Reduce Churn by 10%: [Impact on LTV:CAC] 2. Increase ARPU by 15%: [Impact on LTV:CAC] 3. Lower CAC by 20%: [Impact on LTV:CAC] IMPROVEMENT ROADMAP TO ACHIEVE 25% LTV:CAP IMPROVEMENT: Quarter 1-2: [Focus area 1 with specific actions] - Expected Improvement: [%] - Owner: [Team/individual] Quarter 3-4: [Focus area 2 with specific actions] - Expected Improvement: [%] - Owner: [Team/individual] Quarter 5-6: [Focus area 3 with specific actions] - Expected Improvement: [%] - Owner: [Team/individual] MONITORING DASHBOARD: [Weekly/Monthly metrics to track]"
4. Revenue Leakage Audit
Persona: Revenue Optimization Consultant
Core Innovation: Systematic leakage identification and quantification
"Act as a Revenue Optimization Consultant. Conduct a revenue leakage audit for [Your Company] across three domains: DOMAIN 1: BILLING & PRICING LEAKAGE - Leak Point 1: [e.g., 'Grandfathered pricing below cost'] - Estimated Annual Loss: [$ amount] - Root Cause: [Why it exists] - Fix Complexity: [High/Med/Low] - Fix Recommendation: [Specific action] - Leak Point 2: [e.g., 'Unused feature entitlements'] - Estimated Loss | Root Cause | Complexity | Fix DOMAIN 2: COLLECTIONS & RECOVERY - Leak Point 1: [e.g., 'Failed credit card charges'] - Recovery Rate: [Current %] - Best-in-Class: [Industry benchmark] - Gap: [% improvement needed] - Automation Potential: [High/Med/Low] DOMAIN 3: CONTRACT & COMPLIANCE - Leak Point 1: [e.g., 'Unauthorized usage'] - Detection Rate: [Current %] - Monitoring Gaps: [What's not tracked] - Enforcement Cost: [$ to fix] - ROI of Fix: [Payback period] COST-BENEFIT ANALYSIS OF FIXES: Priority 1 Fix: [Highest ROI] - Implementation Cost: [$] - Annual Benefit: [$] - Payback Period: [Months] - Team Required: [Who does it] Priority 2 Fix: [Next highest ROI] - Cost | Benefit | Payback | Team 90-DAY REVENUE RECOVERY PLAN: Weeks 1-4: [Quick wins implementation] Weeks 5-8: [Process changes] Weeks 9-12: [System implementation] Expected Recovery: [$ per quarter]"
5. Business Model Canvas with Strategic Insights
Persona: BCG Business Architect
Core Innovation: Action-oriented canvas with vulnerability analysis
"Act as a BCG Business Architect. Build a Business Model Canvas for [Your Company] with strategic insights. THE 9 BUILDING BLOCKS: 1. CUSTOMER SEGMENTS: - Primary: [Who we serve] - Secondary: [Other segments] - Insight: [Underserved opportunity] 2. VALUE PROPOSITIONS: - Core: [Primary value] - Differentiated: [Unique aspects] - Insight: [Value gaps vs. competition] 3. CHANNELS: - Acquisition: [How we reach customers] - Delivery: [How we deliver value] - Insight: [Channel efficiency gaps] 4. CUSTOMER RELATIONSHIPS: - Type: [Transactional/Relationship/etc.] - Cost: [$ to maintain] - Insight: [Relationship depth opportunities] 5. REVENUE STREAMS: - Types: [One-time/Recurring/etc.] - Pricing: [Models used] - Insight: [Monetization innovation potential] 6. KEY RESOURCES: - Physical/Intellectual/Human/Financial - Insight: [Resource constraints/bottlenecks] 7. KEY ACTIVITIES: - Production/Problem-solving/Platform - Insight: [Activity efficiency opportunities] 8. KEY PARTNERSHIPS: - Suppliers/Alliances/Joint ventures - Insight: [Partnership gaps/risks] 9. COST STRUCTURE: - Fixed/Variable costs - Insight: [Cost optimization areas] STRATEGIC VULNERABILITIES (Top 3): 1. [Vulnerability 1 with mitigation plan] 2. [Vulnerability 2 with mitigation plan] 3. [Vulnerability 3 with mitigation plan] UNTAPPED OPPORTUNITIES (Top 3): 1. [Opportunity 1 with action plan] 2. [Opportunity 2 with action plan] 3. [Opportunity 3 with action plan] REVISED CANVAS: [Version 2.0 addressing insights]"
6. Customer Lifetime Value Optimization
Persona: Customer Economics Analyst
Core Innovation: Segment-specific LTV improvement roadmap
"Act as a Customer Economics Analyst. Analyze and optimize Customer Lifetime Value for [Your Company] across key segments. SEGMENT-SPECIFIC LTV MODELS: SEGMENT A: [Enterprise Customers] - Current LTV: [$] - Key Drivers: [ARPU: $, Retention: %, Margin: %] - Improvement Potential: [High/Med/Low] - Primary Constraint: [What limits LTV] SEGMENT B: [SMB Customers] - Current LTV | Drivers | Potential | Constraint SEGMENT C: [Consumer Customers] - Current LTV | Drivers | Potential | Constraint 5 SPECIFIC LTV IMPROVEMENT LEVERS: LEVER 1: REDUCE CHURN BY 20% - Target Segment: [Which segment] - Current Churn Rate: [%] - Target Rate: [%] - Specific Actions: [3 retention initiatives] - Expected LTV Impact: [+%] - Implementation Timeline: [Months] LEVER 2: INCREASE ARPU BY 15% - Target Segment | Current ARPU | Target ARPU - Specific Actions: [3 monetization initiatives] - Expected Impact | Timeline LEVER 3: IMPROVE MARGINS BY 5% - Target Segment | Current Margin | Target - Specific Actions: [3 cost optimization initiatives] - Expected Impact | Timeline LEVER 4: ACCELERATE UPSELL TIMING - Current Time to Upsell: [Months] - Target Time: [Months] - Specific Actions: [3 acceleration initiatives] - Expected Impact | Timeline LEVER 5: EXPAND CROSS-SELL RATE - Current Cross-sell Rate: [%] - Target Rate: [%] - Specific Actions: [3 expansion initiatives] - Expected Impact | Timeline PRIORITIZED ROADMAP: Quarter 1: [Focus on Levers 1 & 2 for Segment A] Quarter 2: [Expand to Segment B] Quarter 3: [Implement Lever 3 across all] Quarter 4: [Focus on Levers 4 & 5] EXPECTED OVERALL LTV IMPROVEMENT: [+% over 12 months]"
7. Business Model Efficiency Benchmarking
Persona: McKinsey Benchmark Expert
Core Innovation: Comprehensive competitive benchmarking dashboard
"Act as a McKinsey Benchmark Expert. Benchmark [Your Company]'s business model efficiency against 3 top public competitors: [Competitor A, B, C]. EFFICIENCY SCORECARD (Our Score vs. Competitor Average): METRIC 1: CUSTOMER ACQUISITION EFFICIENCY - Our CAC: [$] - Competitor Average: [$] - Gap: [+/- %] - Insight: [Why the gap exists] - Action: [How to close gap] METRIC 2: R&D INVESTMENT EFFICIENCY - Our R&D as % of Revenue: [%] - Competitor Average: [%] - Gap | Insight | Action METRIC 3: GROSS MARGIN EFFICIENCY - Our Gross Margin: [%] - Competitor Average: [%] - Gap | Insight | Action METRIC 4: CUSTOMER RETENTION EFFICIENCY - Our Retention Rate: [%] - Competitor Average: [%] - Gap | Insight | Action METRIC 5: REVENUE PER EMPLOYEE - Our Revenue/Employee: [$] - Competitor Average: [$] - Gap | Insight | Action OVERALL EFFICIENCY SCORE: - Our Composite Score: [1-100] - Competitor Average Score: [1-100] - Gap Analysis: [Strengths/Weaknesses] TOP 3 PERFORMANCE GAPS TO CLOSE: GAP 1: [Largest efficiency gap] - Current Performance: [Metric value] - Target Performance: [Benchmark value] - 90-Day Action Plan: [Specific initiatives] - Owner: [Team responsible] - Success Metric: [How we'll measure improvement] GAP 2: [Second largest gap] - Current | Target | Action Plan | Owner | Metric GAP 3: [Third largest gap] - Current | Target | Action Plan | Owner | Metric QUARTERLY BENCHMARKING PROCESS: [How to institutionalize]"
8. Freemium Model Performance Analysis
Persona: SaaS Monetization Advisor
Core Innovation: Comprehensive freemium funnel optimization
"Act as a SaaS Monetization Advisor. Evaluate the performance of [Your Company]'s freemium model for [Product Name]. FREEMIUM FUNNEL METRICS: STAGE 1: ACQUISITION - Monthly Signups: [Number] - Cost per Signup: [$] - Quality Score: [1-10 based on engagement] STAGE 2: ACTIVATION - Day 1 Activation Rate: [%] - Day 7 Retention: [%] - Key Activation Metric: [What indicates value realization] STAGE 3: ENGAGEMENT - Weekly Active Users: [% of signups] - Feature Adoption: [% using key features] - Power User Profile: [Characteristics of top 10%] STAGE 4: CONVERSION - Free to Paid Conversion Rate: [%] - Average Time to Convert: [Days] - Primary Conversion Triggers: [What drives conversion] STAGE 5: EXPANSION - Average Revenue Per Paying User: [$] - Expansion Revenue: [% of total] - Upsell/Cross-sell Rates: [%] STRATEGIC ASSESSMENT: OPTION A: OPTIMIZE CURRENT FUNNEL - Focus Areas: [3 specific improvements] - Expected Impact: [+% conversion] - Implementation Cost: [$] - Timeline: [Months] OPTION B: INTRODUCE PROSUMER TIER - Tier Definition: [Features/limits] - Target Price: [$/month] - Expected Uptake: [% of free users] - Cannibalization Risk: [% of current paid] OPTION C: KILL FREEMIUM - Migration Strategy: [How to transition users] - Expected Impact on Acquisition: [-%] - Cost Savings: [$ per month] - Competitive Implications: [Market reaction] RECOMMENDATION MATRIX: [Plot options on Impact vs. Effort grid] FINAL RECOMMENDATION: [Which option with rationale] 90-DAY ACTION PLAN: Month 1: [Testing & validation] Month 2: [Implementation] Month 3: [Measurement & iteration]"
9. Revenue Diversification Strategy
Persona: Business Model Innovation Consultant
Core Innovation: Systematic diversification pathway evaluation
"Act as a Business Model Innovation Consultant. Develop revenue diversification pathways for [Your Company] to reduce dependence on [Core Revenue Stream], which faces [Specific Pressure: e.g., margin compression, regulatory risk]. CURRENT REVENUE CONCENTRATION: - % from Core Stream: [Number] - Vulnerability Score: [1-10 based on pressure] - Diversification Urgency: [High/Med/Low] 3 DIVERSIFICATION PATHWAYS: PATHWAY 1: [New Stream Name - e.g., 'Marketplace Commission'] - Strategic Synergy Score: [1-10 with core] - Execution Effort Score: [1-10 difficulty] - Time to Revenue: [Months] - Year 1 Potential: [$ revenue] - Investment Required: [$] - Key Capabilities Needed: [What we must build/acquire] PATHWAY 2: [Another Stream - e.g., 'Professional Services'] - Synergy Score | Effort Score | Time | Potential | Investment | Capabilities PATHWAY 3: [Another Stream - e.g., 'Data Monetization'] - Synergy Score | Effort Score | Time | Potential | Investment | Capabilities DIVERSIFICATION STRATEGY MATRIX: [Plot pathways on Synergy vs. Effort grid] RECOMMENDED PATHWAY: [Which to pursue first] 12-MONTH TESTING PLAN FOR TOP CANDIDATE: Quarter 1: EXPLORATION PHASE - Market Validation: [Customer interviews] - MVP Definition: [Minimum viable product] - Success Criteria: [Go/no-go metrics] Quarter 2: BUILD PHASE - MVP Development: [Features] - Team Assembly: [Who builds it] - Budget Allocation: [$] Quarter 3: LAUNCH PHASE - Pilot Customers: [Number/type] - Pricing Test: [Models to try] - Measurement Framework: [KPIs] Quarter 4: SCALE DECISION - Performance Review: [Against success criteria] - Scale/Iterate/Pivot Decision: [Next steps] - Resource Allocation: [Full budget if scaling] RISK MANAGEMENT: [Top 3 diversification risks with mitigation]"
10. 3-Year Revenue Blueprint
Persona: Growth Strategy Lead
Core Innovation: Scenario-based revenue planning with initiative linkage
"Act as a Growth Strategy Lead. Build a detailed 3-year revenue blueprint for [Your Company]. SCENARIO PLANNING: BASE SCENARIO (Most Likely): - Year 1 Revenue: [$ projection] - Year 2 Revenue: [$] - Year 3 Revenue: [$] - CAGR: [%] - Key Assumptions: [3 critical assumptions] - Probability: [% likelihood] UPSIDE SCENARIO (Optimistic): - Year 1 | Year 2 | Year 3 | CAGR - Key Assumptions: [What goes right] - Probability: [%] DOWNSIDE SCENARIO (Pessimistic): - Year 1 | Year 2 | Year 3 | CAGR - Key Assumptions: [What goes wrong] - Probability: [%] REVENUE DRIVER ANALYSIS: DRIVER 1: MARKET EXPANSION - Current Contribution: [% of revenue] - Target Contribution: [% by Year 3] - Key Initiatives: [3 specific projects] - Investment Required: [$ per year] - Expected ROI: [%] DRIVER 2: PRODUCT INNOVATION - Current Contribution | Target Contribution - Key Initiatives: [3 R&D projects] - Investment Required | Expected ROI DRIVER 3: PRICING OPTIMIZATION - Current Contribution | Target Contribution - Key Initiatives: [3 pricing changes] - Investment Required | Expected ROI INITIATIVE LINKAGE MATRIX: [Map each initiative to revenue impact by year] RESOURCE ALLOCATION PLAN: Year 1 Investment: - Sales & Marketing: [$] - R&D: [$] - Operations: [$] - Total: [$] - Expected Revenue: [$] - ROI Target: [%] Year 2 Investment: [Breakdown] Year 3 Investment: [Breakdown] QUARTERLY MILESTONES: Q1 2024: [Key deliverable with revenue impact] Q2 2024: [Deliverable] Q3 2024: [Deliverable] Q4 2024: [Deliverable] [Continue through Q4 2026] PERFORMANCE MANAGEMENT: - Monthly Review Metrics: [5 key metrics] - Quarterly Strategic Review: [Process] - Annual Blueprint Refresh: [How to update]"
PART 2: ADVANCED REVENUE ARCHITECTURE (10 New Prompts)
11. Pricing Architecture Optimization
Persona: Pricing Strategy Architect
Core Innovation: Value-based pricing alignment framework
"Act as a Pricing Strategy Architect. Optimize the pricing architecture for [Your Product/Service] to align with delivered value. CURRENT PRICING AUDIT: - Pricing Model: [Subscription/Usage/Tiered/etc.] - Price Points: [Current prices] - Value Metrics: [What customers pay for] - Competitive Positioning: [Premium/Parity/Discount] VALUE-BASED PRICING ANALYSIS: CUSTOMER SEGMENT VALUE ASSESSMENT: Segment A: [Enterprise] - Value Received: [$ quantified benefits] - Willingness to Pay: [$] - Current Price: [$] - Gap: [Undercaptured/Overpriced] Segment B: [SMB] - Value Received | WTP | Current Price | Gap Segment C: [Startup] - Value Received | WTP | Current Price | Gap OPTIMIZED PRICING ARCHITECTURE: TIER 1: ESSENTIALS - Target: [Segment] - Features: [Included] - Price: [$/month] - Value Proposition: [Core benefit] - Expected Take Rate: [%] TIER 2: PROFESSIONAL - Target | Features | Price | Value Prop | Take Rate TIER 3: ENTERPRISE - Target | Features | Price | Value Prop | Take Rate PRICE COMMUNICATION STRATEGY: - Anchoring: [How we establish value] - Justification: [ROI calculation] - Comparison: [Vs. alternatives/competitors] IMPLEMENTATION ROADMAP: Phase 1 (30 days): Customer research & validation Phase 2 (60 days): Price testing with 5% of customers Phase 3 (90 days): Communication & training Phase 4 (120 days): Full rollout EXPECTED IMPACT: - Revenue Increase: [+%] - Margin Improvement: [+%] - Customer Perception: [Improved value alignment]"
12. Revenue Recognition Compliance Framework
Persona: Revenue Accounting Strategist
Core Innovation: ASC 606/IFRS 15 compliance optimization
"Act as a Revenue Accounting Strategist. Develop a revenue recognition compliance framework for [Your Company]'s complex revenue streams. REVENUE STREAM ANALYSIS UNDER ASC 606/IFRS 15: STREAM 1: [Subscription Revenue] - Performance Obligations: [What's promised] - Transaction Price: [$] - Allocation Method: [How allocated] - Recognition Timing: [When recognized] - Compliance Risk: [High/Med/Low] STREAM 2: [Professional Services] - Performance Obligations | Price | Allocation | Timing | Risk STREAM 3: [Hardware + Software Bundles] - Performance Obligations | Price | Allocation | Timing | Risk COMPLIANCE GAP ANALYSIS: GAP 1: [Specific compliance issue] - Current Practice: [How we handle] - Requirement: [What standard requires] - Gap Size: [Materiality assessment] - Fix Required: [Changes needed] - Implementation Timeline: [Months] GAP 2: [Another issue] - Current Practice | Requirement | Gap | Fix | Timeline SYSTEMS & PROCESS OPTIMIZATION: AREA 1: CONTRACT MANAGEMENT - Current State: [Process description] - Ideal State: [Compliant process] - Changes Required: [Specific modifications] - Tools Needed: [Software/Systems] AREA 2: REVENUE SCHEDULING - Current State | Ideal State | Changes | Tools AREA 3: REPORTING & DISCLOSURE - Current State | Ideal State | Changes | Tools IMPLEMENTATION ROADMAP: Month 1-2: Gap assessment & planning Month 3-4: Process redesign Month 5-6: System implementation Month 7-8: Training & testing Month 9-10: Go-live Month 11-12: Audit & optimization RISK MANAGEMENT: - Financial Risk: [Restatement probability] - Operational Risk: [Process disruption] - Reputation Risk: [Market perception] - Mitigation Strategies: [For each risk]"
13. Channel Partner Revenue Optimization
Persona: Channel Strategy Director
Core Innovation: Partner ecosystem revenue maximization
"Act as a Channel Strategy Director. Optimize the channel partner revenue ecosystem for [Your Company]. CHANNEL PARTNER ANALYSIS: PARTNER TYPE 1: [Resellers] - Current Revenue: [$] - Margin Structure: [% to partner] - Growth Rate: [YoY %] - Performance Tier: [Platinum/Gold/Silver] - Improvement Opportunity: [High/Med/Low] PARTNER TYPE 2: [System Integrators] - Revenue | Margin | Growth | Tier | Opportunity PARTNER TYPE 3: [Marketplace Partners] - Revenue | Margin | Growth | Tier | Opportunity PARTNER PERFORMANCE DASHBOARD: TOP PERFORMERS (Top 20%): - Common Characteristics: [What they do well] - Best Practices: [Replicable patterns] - Revenue Concentration: [% from top partners] - Risk: [Dependence on few partners] UNDERPERFORMERS (Bottom 50%): - Issues: [Why they underperform] - Intervention Options: [Train/Enable/Terminate] - Cost to Support: [$ per partner] - ROI: [Current return] OPTIMIZATION STRATEGY: STRATEGY 1: PERFORMANCE TIERING - Tier Criteria: [Revenue/Competencies/Certifications] - Tier Benefits: [Margin/MDF/Support differences] - Expected Impact: [+% revenue growth] - Implementation Timeline: [Months] STRATEGY 2: PARTNER ENABLEMENT - Enablement Gaps: [Where partners need help] - Program Design: [Training/Certification/Content] - Investment Required: [$] - Expected ROI: [%] STRATEGY 3: INCENTIVE RESTRUCTURING - Current Incentives: [Commission structure] - Proposed Changes: [New structure] - Alignment with Goals: [How it drives right behavior] - Transition Plan: [How to implement] 90-DAY ACTION PLAN: Weeks 1-4: Partner assessment & segmentation Weeks 5-8: Program redesign Weeks 9-12: Communication & rollout EXPECTED OUTCOMES: - Partner Revenue Growth: [+%] - Partner Satisfaction: [Improvement target] - Operational Efficiency: [Cost reduction %]"
14. International Revenue Expansion Framework
Persona: Global Revenue Strategist
Core Innovation: Systematic geographic expansion methodology
"Act as a Global Revenue Strategist. Develop an international revenue expansion framework for [Your Company]. MARKET PRIORITIZATION MATRIX: MARKET 1: [Country/Region] - TAM: [$ total addressable market] - Competitive Intensity: [High/Med/Low] - Regulatory Complexity: [High/Med/Low] - Cultural Fit: [High/Med/Low] - Strategic Priority: [1st/2nd/3rd] MARKET 2: [Another Country] - TAM | Competition | Regulation | Culture | Priority MARKET 3: [Another Country] - TAM | Competition | Regulation | Culture | Priority EXPANSION PLAYBOOK: PHASE 1: MARKET ENTRY (0-6 months) - Entry Strategy: [Direct/Partner/Joint Venture] - Localization Required: [Product/Legal/Marketing] - Investment Required: [$] - Success Metrics: [Initial KPIs] - Exit Criteria: [When to pull out] PHASE 2: SCALING (6-18 months) - Growth Targets: [Revenue/Customers] - Team Build: [Local hiring plan] - Partnership Development: [Key alliances] - Investment Required: [$] - Success Metrics: [Growth KPIs] PHASE 3: MATURATION (18-36 months) - Market Leadership Goals: [Share position] - Profitability Target: [% margin] - Ecosystem Development: [Complementary services] - Investment Required: [$] - Success Metrics: [Profitability KPIs] LOCALIZATION REQUIREMENTS: PRODUCT LOCALIZATION: - Required Changes: [Features/UI/Language] - Development Cost: [$] - Timeline: [Months] PRICING LOCALIZATION: - Local Price Points: [Converted amounts] - Payment Methods: [Local preferences] - Currency Risk: [Hedging strategy] LEGAL & COMPLIANCE: - Entity Structure: [Subsidiary/Branch/etc.] - Tax Implications: [Local requirements] - Data Privacy: [GDPR/local equivalents] RESOURCE ALLOCATION: Year 1: [$ for Market 1] Year 2: [$ for Market 2 + expansion] Year 3: [$ for Market 3 + optimization] RISK MANAGEMENT: - Political Risk: [Country stability] - Currency Risk: [Exchange volatility] - Execution Risk: [Local team building] - Mitigation: [Strategies for each]"
15. Usage-Based Pricing Optimization
Persona: Consumption Economist
Core Innovation: Usage metric optimization and pricing
"Act as a Consumption Economist. Optimize the usage-based pricing model for [Your Product/Service]. CURRENT USAGE METRICS ANALYSIS: METRIC 1: [Current primary metric, e.g., 'API Calls'] - Revenue Generated: [$] - Customer Understanding: [Do they understand?] - Predictability: [For us and customers] - Alignment with Value: [High/Med/Low] - Optimization Potential: [High/Med/Low] METRIC 2: [Secondary metric] - Revenue | Understanding | Predictability | Alignment | Potential METRIC 3: [Another metric] - Revenue | Understanding | Predictability | Alignment | Potential VALUE-BASED METRIC REDESIGN: PROPOSED METRIC 1: [Value-aligned metric] - Value Connection: [How it correlates with value] - Customer Predictability: [Can they forecast?] - Implementation Complexity: [High/Med/Low] - Expected Impact: [+% revenue] - Transition Plan: [How to migrate] PROPOSED METRIC 2: [Another value metric] - Value Connection | Predictability | Complexity | Impact | Transition PRICING TIER OPTIMIZATION: TIER 1: STARTER - Included Usage: [Base amount] - Overage Rate: [$/unit over base] - Target Segment: [Who it's for] - Expected Uptake: [% of customers] TIER 2: GROWTH - Included Usage | Overage Rate | Target | Uptake TIER 3: ENTERPRISE - Included Usage | Overage Rate | Target | Uptake PRICE COMMUNICATION STRATEGY: - Value Demonstration: [ROI calculator] - Usage Forecasting: [Tools for customers] - Budget Management: [Alert systems] - Success Stories: [Case studies] IMPLEMENTATION ROADMAP: Phase 1 (30 days): Metric validation with customers Phase 2 (60 days): System changes Phase 3 (90 days): Pilot with 10% of customers Phase 4 (120 days): Full rollout Phase 5 (180 days): Optimization based on data EXPECTED BUSINESS IMPACT: - Revenue Increase: [+%] - Customer Satisfaction: [Improvement target] - Predictability: [Improved forecasting accuracy] - Competitive Advantage: [Differentiation created]"
16. Strategic Pricing Experiments Framework
Persona: Pricing Experimentation Lead
Core Innovation: Systematic pricing testing methodology
"Act as a Pricing Experimentation Lead. Design and implement a strategic pricing experimentation framework for [Your Company]. EXPERIMENT PORTFOLIO: EXPERIMENT 1: PRICE POINT TEST - Hypothesis: "Increasing price by X% will decrease conversion by less than Y%" - Test Design: [A/B test structure] - Segments: [Which customers] - Duration: [Weeks] - Success Metrics: [Primary & secondary] - Statistical Significance: [Required sample size] EXPERIMENT 2: PACKAGING TEST - Hypothesis: "Bundling features A+B will increase ARPU by Z%" - Test Design | Segments | Duration | Metrics | Significance EXPERIMENT 3: PAYMENT TERMS TEST - Hypothesis: "Annual billing will improve retention by R%" - Test Design | Segments | Duration | Metrics | Significance EXPERIMENTATION INFRASTRUCTURE: TECHNOLOGY REQUIREMENTS: - Testing Platform: [Tool needed] - Analytics Integration: [Data requirements] - Segmentation Capability: [Customer grouping] - Implementation Effort: [High/Med/Low] PROCESS REQUIREMENTS: - Experiment Approval: [Governance process] - Team Roles: [Who does what] - Timeline: [From idea to results] - Communication: [How results are shared] RISK MANAGEMENT: - Revenue Risk: [Potential downside] - Customer Risk: [Negative reactions] - Brand Risk: [Perception impact] - Mitigation: [Safeguards for each] LEARNING SYSTEM: EXPERIMENT REPOSITORY: - Capture: [What to document] - Share: [How to disseminate learnings] - Apply: [How to incorporate into strategy] - Success Rate: [Target % of successful tests] QUARTERLY EXPERIMENTATION PLAN: Quarter 1 Focus: [Area, e.g., 'New customer pricing'] - Experiments: [3 specific tests] - Expected Learning: [What we'll discover] - Business Impact: [Potential revenue effect] Quarter 2 Focus: [Another area] - Experiments | Expected Learning | Impact Quarter 3 Focus: [Another area] - Experiments | Expected Learning | Impact Quarter 4 Focus: [Another area] - Experiments | Expected Learning | Impact PERFORMANCE TRACKING: - Experiments Run: [# per quarter] - Success Rate: [%] - Revenue Impact: [Cumulative $] - Learning Velocity: [Time from idea to insight]"
17. Customer Success Revenue Integration
Persona: Customer Success Monetization Strategist
Core Innovation: Integrating success with revenue growth
"Act as a Customer Success Monetization Strategist. Integrate customer success with revenue growth for [Your Company]. CURRENT STATE ASSESSMENT: SUCCESS METRICS VS. REVENUE METRICS: - Current Success Metrics: [NPS/CSAT/Usage] - Revenue Metrics: [Expansion/Retention] - Alignment Score: [1-10 how well they correlate] - Improvement Opportunity: [High/Med/Low] SUCCESS TEAM INCENTIVES: - Current Structure: [How they're compensated] - Revenue Alignment: [% tied to revenue] - Behavioral Impact: [What it drives] - Optimization Potential: [High/Med/Low] REVENUE INTEGRATION FRAMEWORK: COMPONENT 1: EXPANSION PLAYBOOK - Trigger Identification: [When to expand] - Play Templates: [Standard approaches] - Success Metrics: [Expansion KPIs] - Team Training: [Required skills] COMPONENT 2: RETENTION OPTIMIZATION - Churn Prediction: [Early warning signals] - Intervention Framework: [How to respond] - Success Metrics: [Retention KPIs] - Escalation Paths: [When to involve others] COMPONENT 3: ADVOCACY MONETIZATION - Reference Program: [Structure] - Referral Program: [Incentives] - Success Metrics: [Pipeline generated] - ROI Tracking: [Revenue from advocates] INCENTIVE RESTRUCTURING: PROPOSED MODEL: - Base Salary: [% of compensation] - Retention Component: [% tied to retention] - Expansion Component: [% tied to expansion] - Advocacy Component: [% tied to referrals] - Total at Target: [$ amount] EXPECTED BEHAVIORAL CHANGES: - Focus Shift: [From service to growth] - Skill Development: [New capabilities needed] - Team Structure: [Potential reorganization] - Hiring Profile: [New criteria] IMPLEMENTATION ROADMAP: Month 1-2: Design & validation Month 3-4: System & process changes Month 5-6: Training & pilot Month 7-9: Full rollout Month 10-12: Optimization EXPECTED BUSINESS IMPACT: - Expansion Revenue Increase: [+%] - Retention Improvement: [+%] - Customer Satisfaction: [Maintain/improve] - Team Productivity: [Efficiency gains] MEASUREMENT FRAMEWORK: - Monthly Metrics: [5 key indicators] - Quarterly Business Reviews: [Process] - Annual Impact Assessment: [ROI calculation]"
18. Data Monetization Strategy Framework
Persona: Data Monetization Strategist
Core Innovation: Systematic data asset monetization
"Act as a Data Monetization Strategist. Develop a data monetization strategy for [Your Company]'s data assets. DATA ASSET INVENTORY: ASSET 1: [Customer Usage Data] - Volume: [Size/records] - Uniqueness: [How rare/valuable] - Quality: [Accuracy/completeness] - Compliance: [Privacy considerations] - Monetization Potential: [High/Med/Low] ASSET 2: [Market Intelligence Data] - Volume | Uniqueness | Quality | Compliance | Potential ASSET 3: [Operational Data] - Volume | Uniqueness | Quality | Compliance | Potential MONETIZATION PATHWAYS: PATHWAY 1: DIRECT DATA PRODUCTS - Product Concept: [What we could sell] - Target Customers: [Who would buy] - Pricing Model: [Subscription/One-time/etc.] - Development Cost: [$] - Year 1 Revenue Potential: [$] PATHWAY 2: DATA-ENHANCED SERVICES - Service Concept: [Enhanced offering] - Value Proposition: [Customer benefit] - Price Premium: [% increase possible] - Implementation Effort: [High/Med/Low] - Year 1 Revenue Potential: [$] PATHWAY 3: DATA PARTNERSHIPS - Partner Types: [Who would partner] - Value Exchange: [What each gets] - Revenue Model: [Revenue share/royalty] - Relationship Effort: [High/Med/Low] - Year 1 Revenue Potential: [$] ETHICAL & COMPLIANCE FRAMEWORK: PRIVACY CONSIDERATIONS: - Data Anonymization: [Required level] - Consent Management: [How obtained] - Regulatory Compliance: [GDPR/CCPA/etc.] - Risk Assessment: [Potential issues] SECURITY REQUIREMENTS: - Access Controls: [Who can access] - Encryption Standards: [Required level] - Audit Trail: [Tracking requirements] - Breach Response: [Plan if compromised] IMPLEMENTATION ROADMAP: PHASE 1: FOUNDATION (0-3 months) - Data Governance: [Policies/procedures] - Compliance Framework: [Legal review] - Pilot Selection: [Which pathway to test] - Success Criteria: [Go/no-go metrics] PHASE 2: PILOT (3-6 months) - MVP Development: [Minimum viable product] - Legal Agreements: [Terms/conditions] - Pricing Test: [What to charge] - Customer Feedback: [Validation process] PHASE 3: SCALE (6-12 months) - Product Roadmap: [Feature development] - Sales Enablement: [Training/materials] - Partnership Development: [Alliance building] - Performance Tracking: [KPIs/metrics] EXPECTED OUTCOMES: - Year 1 Revenue: [$ target] - Year 2 Revenue: [$ target] - Year 3 Revenue: [$ target] - Strategic Value: [Beyond direct revenue]"
19. Strategic Discount Management Framework
Persona: Pricing Governance Director
Core Innovation: Systematic discount control and optimization
"Act as a Pricing Governance Director. Develop a strategic discount management framework for [Your Company]. CURRENT DISCOUNTING ANALYSIS: DISCOUNT PATTERNS: - Average Discount: [% off list] - Discount Range: [Min - Max %] - Frequency: [% of deals discounted] - Approval Levels: [Who can approve what] - Revenue Impact: [Annual $ lost] PROBLEM PATTERNS: - Discount Creep: [Trend over time] - Inconsistent Application: [Deal to deal variance] - Strategic Misalignment: [Discounts not driving goals] - Process Gaps: [Where leaks occur] OPTIMIZED DISCOUNT FRAMEWORK: TIERED APPROVAL MATRIX: Discount Level: 0-10% - Approver: [Role] - Required Justification: [Reason needed] - Volume Limit: [Max deal size] - Success Tracking: [How measured] Discount Level: 11-20% - Approver | Justification | Limit | Tracking Discount Level: 21-30% - Approver | Justification | Limit | Tracking Discount Level: 31%+ - Approver | Justification | Limit | Tracking STRATEGIC DISCOUNT GUIDELINES: DISCOUNT TYPE 1: VOLUME DISCOUNTS - Qualification: [Minimum purchase] - Structure: [Tiered/volume-based] - Strategic Purpose: [Drive larger deals] - Measurement: [Success criteria] - Sunset Clause: [When to review] DISCOUNT TYPE 2: COMPETITIVE MATCH - Qualification: [Proof required] - Structure: [Match + differentiation] - Strategic Purpose: [Win specific deals] - Measurement | Sunset DISCOUNT TYPE 3: STRATEGIC ACCOUNT - Qualification: [Account criteria] - Structure: [Relationship pricing] - Strategic Purpose: [Land key accounts] - Measurement | Sunset TECHNOLOGY ENABLEMENT: SYSTEM REQUIREMENTS: - Quote Management: [CPQ system needs] - Approval Workflow: [Automation requirements] - Analytics Dashboard: [Reporting needs] - Integration Points: [With CRM/ERP] IMPLEMENTATION PHASES: PHASE 1: POLICY DESIGN (30 days) - Current State Analysis: [Data collection] - Policy Development: [New rules] - Stakeholder Alignment: [Getting buy-in] - Communication Plan: [How to roll out] PHASE 2: PROCESS IMPLEMENTATION (60 days) - System Configuration: [Tech changes] - Training: [Team enablement] - Pilot: [Test with one team] - Refinement: [Based on feedback] PHASE 3: FULL ROLLOUT (30 days) - Company-wide Implementation: [All teams] - Monitoring: [Compliance tracking] - Optimization: [Continuous improvement] EXPECTED OUTCOMES: - Discount Reduction: [-% average discount] - Revenue Preservation: [+$ annually] - Deal Consistency: [Improved standardization] - Sales Productivity: [Time savings]"
20. Revenue Operations Optimization
Persona: RevOps Transformation Lead
Core Innovation: End-to-end revenue process optimization
"Act as a RevOps Transformation Lead. Optimize the revenue operations for [Your Company] across marketing, sales, and customer success. CURRENT STATE ASSESSMENT: FUNNEL EFFICIENCY METRICS: - Marketing to SQL Conversion: [%] - SQL to Opportunity: [%] - Opportunity to Close: [%] - Close to Onboard: [%] - Onboard to Expansion: [%] - Overall Funnel Efficiency: [Composite score] SYSTEMS LANDSCAPE: - Marketing Tech Stack: [Tools used] - Sales Tech Stack: [Tools] - Success Tech Stack: [Tools] - Integration Health: [1-10 score] - Data Quality: [1-10 score] PROCESS GAPS: - Handoff Issues: [Where leads drop] - Data Silos: [Information gaps] - Inefficiencies: [Time/resource waste] - Customer Experience: [Friction points] OPTIMIZATION FRAMEWORK: COMPONENT 1: UNIFIED DATA STRATEGY - Single Source of Truth: [Which system] - Data Governance: [Rules/standards] - Integration Architecture: [How systems connect] - Quality Monitoring: [Ongoing checks] - Implementation Timeline: [Months] COMPONENT 2: PROCESS ALIGNMENT - Lead Management: [End-to-end process] - Opportunity Management: [Sales process] - Account Management: [Success process] - Handoff Protocols: [Team transitions] - Implementation Timeline: [Months] COMPONENT 3: TECHNOLOGY OPTIMIZATION - Stack Rationalization: [Tools to keep/retire] - Automation Opportunities: [Where to automate] - Analytics Enhancement: [Better reporting] - User Experience: [Ease of use] - Implementation Timeline: [Months] IMPLEMENTATION ROADMAP: PHASE 1: FOUNDATION (0-3 months) - Current State Assessment: [Complete analysis] - Quick Wins: [Immediate improvements] - Team Structure: [RevOps team design] - Success Metrics: [Initial KPIs] PHASE 2: TRANSFORMATION (3-9 months) - System Implementation: [Tech changes] - Process Redesign: [New workflows] - Training & Adoption: [Team enablement] - Success Metrics: [Adoption KPIs] PHASE 3: OPTIMIZATION (9-12 months) - Performance Analysis: [Impact assessment] - Continuous Improvement: [Ongoing tweaks] - Scaling: [Expanding capabilities] - Success Metrics: [Business impact KPIs] EXPECTED BUSINESS IMPACT: - Revenue Growth Acceleration: [+%] - Sales Cycle Reduction: [-% time] - Customer Acquisition Cost: [-%] - Customer Lifetime Value: [+%] - Team Productivity: [+% efficiency] MEASUREMENT FRAMEWORK: - Operational Metrics: [10 daily/weekly metrics] - Business Metrics: [5 monthly/quarterly metrics] - ROI Calculation: [Return on RevOps investment] - Continuous Feedback: [Mechanism for improvement]"
Implementation Master Guide
30-60-90 Day Implementation Plan:
FIRST 30 DAYS: DIAGNOSTIC PHASE
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Run Prompt #4 (Revenue Leakage Audit) – Immediate cash impact
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Execute Prompt #7 (Benchmarking) – Understand competitive position
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Use Prompt #3 (Unit Economics) – Baseline financial health
DAYS 31-60: DESIGN PHASE
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Apply Prompt #1 (Subscription Transition) if relevant
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Use Prompt #2 (Revenue Stream Innovation) for growth ideas
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Implement Prompt #5 (Business Model Canvas) for strategic clarity
DAYS 61-90: EXECUTION PHASE
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Deploy Prompt #10 (3-Year Blueprint) for planning
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Execute Prompt #6 (LTV Optimization) for customer value
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Implement Prompt #9 (Diversification) for risk reduction
Critical Success Factors:
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Executive Sponsorship: These initiatives require C-suite support
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Cross-Functional Teams: Revenue touches every department
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Data Foundation: Clean, integrated data is non-negotiable
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Change Management: People and process changes need careful handling
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Measurement Rigor: What gets measured gets improved
Common Pitfalls & Solutions:
PITFALL 1: Analysis Paralysis
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SYMPTOM: Endless analysis, no action
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SOLUTION: Every prompt includes “Next 90-day action plan”
PITFALL 2: Siloed Implementation
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SYMPTOM: One department optimizes at others’ expense
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SOLUTION: Use Prompt #20 (RevOps) for cross-functional alignment
PITFALL 3: Customer Alienation
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SYMPTOM: Revenue optimization that damages relationships
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SOLUTION: Balance with Prompt #17 (Customer Success Integration)
PITFALL 4: Implementation Overload
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SYMPTOM: Trying to do everything at once
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SOLUTION: Prioritize using Prompt #2’s Impact vs. Effort matrix
Key Performance Indicators to Track:
Financial KPIs:
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LTV:CAC Ratio (Target: >3:1)
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Revenue Growth Rate (vs. plan)
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Gross Margin Trend
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Revenue Diversification Index
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Recurring Revenue Percentage
Operational KPIs:
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Quote-to-Cash Cycle Time
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Revenue Leakage Percentage
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Pricing Compliance Rate
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System Utilization Rates
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Process Efficiency Scores
Customer KPIs:
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Net Revenue Retention
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Expansion Revenue Rate
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Customer Satisfaction Scores
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Referral Rates
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Willingness-to-Pay Metrics
Advanced Applications for Different Business Types
SAAS COMPANIES: Focus on Prompts #3, #8, #10, #15, #17
E-COMMERCE: Prioritize #4, #6, #11, #16, #19
SERVICES BUSINESSES: Use #1, #2, #9, #13, #18
ENTERPRISE SOFTWARE: Implement #5, #7, #12, #14, #20
STARTUPS: Begin with #3, #5, #6, #10, #11